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Mazda MX-5 Named World Car of the Year

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Open Road Mazda of Morristown

108 Ridgedale Ave
Directions Morristown, NJ 07960

  • Sales: (888) 480-7041
  • Service: (888) 474-0645
  • Parts: (888) 474-2729
Masahiro Moro, President and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation, accepts World Car of the Year and World Car Design of the Year award at the New York International Auto Show.
All-New Mazda MX-5 Named 2016 World Car Design of the Year
--The first Japanese car to win the design award--
HIROSHIMA, Japan, March 24, 2016 /PRNewswire/ -- The Mazda MX-5 (known as Mazda Roadster in Japan) has won the 2016 World Car Design of the Year award. It is the first time a Japanese model has won the award.

The MX-5 being named 2016 World Car Design of the Year represents the first time a Japanese model has won the award.

World Car Design of the Year was established by World Car Awards in 2006 to recognize excellence and innovation in car design. This year's winner was chosen by a panel of design experts and 73 automotive journalists from 23 different countries. The MX-5 was announced victorious over other finalists Jaguar XE and Mazda CX-3 at the New York International Auto Show on March 24. In addition, the MX-5 was the finalist for the title of World Car of the Year 2016 and competed for the honor against the Audi A4 and Mercedes-Benz GLC.

"What a wonderful honor, to have the Mazda MX-5 named World Car Design of the Year," said Masahiro Moro, President and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation. "As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever. Our design team has pushed the boundaries of what people thought possible with our KODO-Soul of Motion language. While I accept this award on behalf of the company, I do so representing every Mazda employee, retail partner and customer around the world who has ever felt the joy of driving a pure roadster. We say 'Driving Matters' in our advertising,* and we prove it in our cars."

Ikuo Maeda, Mazda's Executive Officer and General Manager of the Design Division, said, "I'm very proud to accept this award, proof that our designs can connect with people all around the world. Our new-generation lineup has been designed under the KODO design theme which aims to bring cars to life, and we've continually refined the beauty of its forms. Mazda is a proud Japanese brand and we are determined to continue enhancing our designs moving forward." 

The fourth-generation MX-5 is the sixth model in Mazda's new-generation lineup of vehicles featuring the full range of SKYACTIV® TECHNOLOGY and KODO-Soul of Motion design. Launched globally in 2015, the model has found favor with customers thanks to its vastly reduced curb weight, human-centered design and "Jinba-ittai" fun-to-drive feel. The new MX-5 has won over 30 awards so far, including 2015-2016 Car of the Year Japan and 2016 UK Car of the Year. The retractable hardtop version of the model, Mazda MX-5 RF, made its world premiere at this year's New York International Auto Show.

Mazda will continue making cars that are fun to drive, aiming to become a "one-and-only" brand customers will choose again and again.

* The "Driving Matters" slogan is used in North America only.
All-New Mazda MX-5 Named 2016 World Car of the Year
--The second Mazda to win the award following Mazda2 in 2008--
HIROSHIMA, Japan, March 24, 2016 /PRNewswire/ -- The fourth-generation Mazda MX-5 (known as Mazda Roadster in Japan) has been named the 2016 World Car of the Year. It is the second Mazda to win the award, following the Mazda2 (known as Mazda Demio) in 2008. The third generation MX-5 was one of three finalists for the same award in 2006, as was the Mazda3 in 2014.

The MX-5 is the second Mazda vehicle to win World Car of the Year

World Car of the Year was established in 2004 by an international group of automotive journalists and the judging panel this year consisted of 73 journalists from 23 different countries. The MX-5 was announced victorious over other finalists Audi A4 Sedan/Audi A4 Avant and Mercedes-Benz GLC at the New York International Auto Show on March 24.

"What a wonderful honor, to have the Mazda MX-5 named World Car of the Year," said Masahiro Moro, President and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation. "As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever. While I accept this award on behalf of the company, I do so representing every Mazda employee, retail partner and customer around the world who has ever felt the joy of driving a pure roadster. We say 'Driving Matters' in our advertising,* and we prove it in our cars."

The fourth-generation MX-5 is the sixth model in Mazda's new-generation lineup of vehicles featuring the full range of SKYACTIV® TECHNOLOGY and KODO-Soul of Motion design. Launched globally in 2015, the model has found favor with customers thanks to its vastly reduced curb weight, human-centered design and "Jinba-ittai" fun-to-drive feel. The new MX-5 has won over 30 awards so far, including 2015-2016 Car of the Year Japan and 2016 UK Car of the Year. The retractable hardtop version of the model, Mazda MX-5 RF, made its world premiere at this year's New York International Auto Show.

Mazda will continue making cars that are fun to drive, aiming to become a "one-and-only" brand customers will choose again and again.

* The "Driving Matters" slogan is used in North America only.
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